when_stevens_a_ived_in_south_bend
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| when_stevens_a_ived_in_south_bend [2025/08/15 06:04] – created marcelorusso233 | when_stevens_a_ived_in_south_bend [2025/11/28 21:12] (current) – created christiebettis | ||
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| - | As part of the plan to keep Studebaker in the auto business, Sherwood Egbert called on Brooks Stevens to update the Hawk. With little time and less money, Stevens created the stunning Studebaker Gran Turismo Hawk. He couldn' | + | As part of the plan to keep Studebaker in the auto business, Sherwood Egbert called on Brooks Stevens to update the Hawk. With little time and less money, Stevens created the stunning Studebaker Gran Turismo Hawk. He couldn' |
| - | His 1962-1964 Gran Turismo Hawk emerged as a refreshing, timeless design that looks as good today as when it first debuted almost 50 years ago. When Stevens was called to South Bend, Studebaker -- the oldest vehicle manufacturer in the U.S. It had made wagons since before the Civil War, but now pressures were mounting, from within and without, to abandon automobile production. The challenges and opportunities were there. The problem was that management consistently took the wrong turn at every crossroad. In some ways, the company was ahead of its time, as with its late Forties and early Fifties association with Loewy. In other aspects, it seemed woefully out of date, especially in some areas of engineering. Ford is generally given credit for creating the sporty " | + | His 1962-1964 Gran Turismo Hawk emerged as a refreshing, timeless design that looks as good today as when it first debuted almost 50 years ago. When Stevens was called to South Bend, Studebaker -- the oldest vehicle manufacturer in the U.S. It had made wagons since before the Civil War, but now pressures were mounting, from within and without, to abandon automobile production. The challenges and opportunities were there. The problem was that management consistently took the wrong turn at every crossroad. In some ways, the company was ahead of its time, as with its late Forties and early Fifties association with Loewy. In other aspects, it seemed woefully out of date, especially in some areas of engineering. Ford is generally given credit for creating the sporty " |
| - | In fact, Studebaker beat both Ford and GM to market in 1956 with the sporty, well-trimmed Hawk. Although really a makeover of the 1953 Starliner, the Hawk was both a good performer and a good looker, particularly the top-of-the-line Golden Hawk. Only later did others invade that market niche -- 1958 T-Bird, 1963 Riviera, 1966 Olds Toronado, 1967 Cadillac Eldorado, and others -- but Studebaker could lay claim to being the first of this lineage. Studebaker was in financial trouble as the Hawk was being developed. Learn how Egbert kept the ball rolling during difficult times on the next page. By 1961 the Hawk was six years old, | + | In fact, Studebaker beat both Ford and GM to market in 1956 with the sporty, well-trimmed Hawk. Although really a makeover of the 1953 Starliner, the Hawk was both a good performer and a good looker, particularly the top-of-the-line Golden Hawk. Only later did others invade that market niche -- 1958 T-Bird, 1963 Riviera, 1966 Olds Toronado, 1967 Cadillac Eldorado, and others -- but Studebaker could lay claim to being the first of this lineage. Studebaker was in financial trouble as the Hawk was being developed. Learn how Egbert kept the ball rolling during difficult times on the next page. By 1961 the Hawk was six years old, and largely unchanged style-wise. And from 1959 to 1961, the Hawk was promoted as a low-price pillared coupe, forsaking its place in the personal-luxury market. Then, too, problems at Studebaker-Packard had driven some respected designers -- Duncan McRae and Bill Schmidt -- to do things to the Hawk that never would have been done under normal conditions, one result being the 1958 Packard Hawk. |
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| - | (Image: [[https:// | ||
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| - | (Image: [[https://drscdn.500px.org/photo/ | + | |
| + | (Image: [[https://images.unsplash.com/photo-1533213520888-6aa83d71cc24?ixid=M3wxMjA3fDB8MXxzZWFyY2h8MTI3fHxNYWxlJTIwRW5oYW5jZW1lbnR8ZW58MHx8fHwxNzU0MDYxMjcxfDA5Cu0026ixlib=rb-4.1.0]])But at the end of the stormy six-hour meeting, Sherwood Harry Egbert, age 40, [[http://digitalmarketinghints.xyz/index.php? | ||
when_stevens_a_ived_in_south_bend.1755237892.txt.gz · Last modified: 2025/08/15 06:04 by marcelorusso233
