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Parliament is not usually the stage for design debates. Tax and trade dominate the agenda. On a spring evening this year, the glow of signage took centre stage. Ms Qureshi, brought heritage into the chamber. Her message was direct: authentic neon is cultural heritage. She warned against plastic imitations, arguing they dilute the name neon. Only gas-filled tubes deserve the title. Chris McDonald added his support, sharing his own commissioning of neon art in Teesside.

The benches responded warmly. Statistics gave weight to the passion. Only 27 full-time neon benders remain in Britain. No new entrants are learning. Without action, a century-old craft may die. Ideas were floated for a protection act, like Cornish pasties. Protect the name. Even the DUP weighed in, adding an economic perspective. Forecasts predict $3.3bn market by 2031. His point: heritage and commerce can co-exist.

Closing remarks came from Chris Bryant, Minister for Creative Industries. He played with glow metaphors, drawing laughter. Yet beyond the humour, he acknowledged the case. He recalled iconic glows:  neon lights store the riot of God’s Own Junkyard. He suggested neon is unfairly judged on eco terms. Why the debate? The risk is confusion. Consumers are misled. That threatens heritage. A question of honest labelling. If Champagne must be French, then signage should tell the truth.

This was about identity. Do we trade individuality for convenience? We hold no doubt: real neon matters. The Commons was illuminated. The protection remains a proposal. But the spotlight has been lit. If Parliament can value neon, so should you. Look past cheap imitations. Support artisans. 


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