(Image: https://davissignsutah.com/wp-content/uploads/2020/10/img-011.jpg) Parliament is not usually the stage for design debates. Budgets, healthcare, international relations. Yet in May 2025, the subject was neon. Ms Qureshi, delivered a striking intervention. Her message was uncompromising: real neon is both craft and culture. She contrasted it with cheap LED substitutes, noting they erase tradition. If it is not glass and gas, it is not neon. Chris McDonald added his support, speaking of local artists. The benches responded warmly.
Numbers framed the urgency. The UK now counts fewer than thirty artisans. No new entrants are learning. Without action, a century-old craft may die. Ideas were floated for a protection act, like Cornish pasties. Protect the name. From Strangford, Jim Shannon rose, adding an economic perspective. Forecasts predict $3.3bn market by 2031. His point: heritage and commerce can co-exist. Closing remarks came from Chris Bryant, Minister for Creative Industries.
He teased the chamber with jokes, earning heckles. Yet beneath the levity, he admitted neon’s value. He listed Britain’s neon landmarks: Piccadilly Circus billboards. He emphasised longevity. Why the debate? The answer is authenticity. Craft is undermined. That erodes trust. Comparable to food and textile protections. If Harris Tweed must be Hebridean, then craft deserves recognition. The debate mattered beyond signage.
Do we trade individuality for convenience? Our position is clear: glass and gas still matter. Westminster glowed for a night. The Act is still to come. But the case is stronger than ever. If Parliament can value neon, so should you. Look past cheap imitations. Choose neon.
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